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Strategy

What's the best length for a corporate video?

Short answer

For social and homepage hero use, 60 to 90 seconds is ideal. For brand films and case studies, 2 to 4 minutes. Anything over 5 minutes loses roughly 50% of viewers regardless of how good the content is.

Length by use case

Homepage hero or paid social: 60 seconds, with a hook in the first 3 seconds. Trade show loop: 90 seconds, designed to make sense without sound. Sales follow-up case study: 2 to 3 minutes, more detail acceptable since the viewer self-selected. Brand film for the website "About" page: 3 to 4 minutes. Internal training video: as long as it needs to be, since the viewer has to watch it.

Why "as long as it needs to be" is bad advice

It's the answer agencies give when they don't want to defend a length. Real audiences abandon corporate video aggressively. YouTube and Wistia data both put the 50% drop-off point around 3 minutes for B2B content, regardless of subject matter. If your video is 5 minutes, half the audience never sees the second half. Cut accordingly.

Short isn't always better

The flip side: a 30-second video that tries to cover the same story as a 2-minute version usually fails. The story takes the time it takes. The right move is to pick the right format for the audience, not to compress every video into the shortest possible runtime.

Related questions

Should video for LinkedIn be the same length as for the website?

No. LinkedIn favors 60 to 90 second native videos with captions. A website hero can run 90 seconds to 3 minutes since the viewer is already on your domain.

Is there a minimum length for a brand film?

About 90 seconds. Below that you don't have enough room to set up a story, build it, and pay it off.

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More answers

Pricing

How much does corporate video production cost in Chicago?

Corporate video production in Chicago typically costs between $5,000 and $50,000 per finished piece, depending on length, crew size, and how much pre-production strategy is involved. Most B2B companies land in the $15,000 to $30,000 range for a single hero video.

Timeline

How long does a brand film take to produce?

A brand film typically takes 6 to 10 weeks from kickoff to delivery: about 2 weeks of pre-production, 1 to 3 days of shooting, and 4 to 6 weeks of post-production.

Concepts

What's the difference between a brand film and a corporate video?

A brand film is documentary-style and tells the story of a company's identity, values, or origin in 2 to 5 minutes. A corporate video is functional, usually shorter, and explains a specific product, service, or process to a defined audience.

Logistics

Do you travel for video shoots in the Midwest?

Yes. The Maestro Media is based in Columbia City, Indiana and regularly travels for shoots across Chicago, Indianapolis, Columbus, Cincinnati, Detroit, Indianapolis, and St. Louis. Travel within a 4-hour drive of Fort Wayne is built into most production estimates.