Brand Film Production
Brand films are documentary-style short films (typically 2 to 4 minutes) that capture a company's identity, values, or origin story. They're built around interviews with the people who actually do the work, not actors or polished narration. The goal is to make a viewer remember a specific company, not a generic category.
Standard scope
- ·2 to 3 days of production across 1 or 2 locations
- ·4 to 6 interview subjects (mix of leadership and operators)
- ·Substantial b-roll capture for the documentary look
- ·1 hero cut (3 to 4 minutes) plus 2 to 3 shorter derivative cuts
- ·Original or licensed music
Timeline
6 to 10 weeks from kickoff to delivery
Budget
$15,000 to $35,000 for a hero brand film with derivatives
Who it's for
Companies in a competitive category that need to articulate why they're different, founders going through a positioning shift, or B2B firms whose differentiator lives in their team and process.
Brand Film Production by city
Pick a city to see local context, pricing, and what brand films looks like for that market.
Ready to talk about a project?
Book a discovery call. We will talk through scope, timeline, and what success looks like.
Start a conversationCommon questions about brand films
How long does a brand film take to produce?
A brand film typically takes 6 to 10 weeks from kickoff to delivery: about 2 weeks of pre-production, 1 to 3 days of shooting, and 4 to 6 weeks of post-production.
ConceptsWhat's the difference between a brand film and a corporate video?
A brand film is documentary-style and tells the story of a company's identity, values, or origin in 2 to 5 minutes. A corporate video is functional, usually shorter, and explains a specific product, service, or process to a defined audience.
StrategyWhat's the best length for a corporate video?
For social and homepage hero use, 60 to 90 seconds is ideal. For brand films and case studies, 2 to 4 minutes. Anything over 5 minutes loses roughly 50% of viewers regardless of how good the content is.
ConceptsWhat's the difference between b-roll and a-roll in video production?
A-roll is the primary footage carrying the story, usually interviews or on-camera dialogue. B-roll is supplementary footage that illustrates what's being said and gives the editor cuts to work with. Most documentary-style video is roughly 25% a-roll, 75% b-roll.
From the blog
Why Corporate Storytelling Video Works in the Midwest
Why Midwest businesses from Chicago to Fort Wayne invest in corporate storytelling to connect with audiences and drive real results.
Brand FilmsBrand Film Production for Chicago Companies
A well-crafted brand film can change how audiences perceive your Chicago business. Learn the elements of effective brand filmmaking and why it matters for your company.
DocumentaryDocumentary-Style Video for Chicago Brands
Documentary-style video is changing how Chicago companies build trust. Why the approach works, and how it might fit your brand.
Other services
Corporate Video Production
Corporate video covers the everyday video assets a B2B company needs: company overviews, capability stories, executive messages, internal communications, and recruiting content. The format is functional, the audience is specific, and the goal is usually clarity rather than entertainment.
Event Videography
Event videography covers corporate conferences, galas, product launches, and milestone celebrations. The deliverable is usually a 2 to 3 minute highlight video plus full session recordings, with optional same-day social cuts.
Commercial Video Production
Commercial video production covers paid-media spots, web ads, and brand-driven product films. Format is shorter and more directed than documentary brand work: 30 to 60 second hero spots, often with a scripted voiceover or actor performance, optimized for paid social or broadcast.