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Pricing

How much does a recruitment video cost?

Short answer

A recruitment video typically costs $6,000 to $20,000, depending on how many employees you feature and how many locations. For Midwest manufacturers filling skilled trades, a single-location, employee-driven piece in the $8,000 to $12,000 range is the common sweet spot.

What drives the cost

The price moves on shoot days, number of employees interviewed, and locations. A single-day shoot at one facility with 3 to 4 employee interviews lands around $8,000 to $12,000. Add a second location, a drone, or a larger cast, and it climbs from there.

Why employee-driven works best

The recruitment videos that actually move applicants feature real employees talking about their day, their team, and what they make, not a marketing voiceover over stock footage. Real voices on the real shop floor outperform a polished but generic pitch, especially for skilled trades.

One video or a series

A single hero recruitment video is the right start for most companies. If you hire continuously across several roles, a short series (one piece per department or role) spreads the cost of a single shoot day across multiple deliverables and tends to lower the per-video price.

What is included

A standard recruitment video covers pre-production, a shoot day with a small crew, employee interviews, b-roll of the work, and a finished edit with music and captions. For Midwest manufacturers within a 4-hour drive of Fort Wayne, travel is included in the quote.

Related questions

Do recruitment videos actually help hiring?

For skilled trades especially, yes. Video that features real employees and the real environment has outperformed traditional job descriptions in our clients' applicant flow, on quality as much as quantity.

Should the CEO be in the recruitment video?

Usually no. The most persuasive voices are the employees doing the work and their direct supervisors, not the C-suite. Candidates want to picture the job, not the org chart.

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More answers

Pricing

How much does corporate video production cost in Chicago?

Corporate video production in Chicago typically costs between $5,000 and $50,000 per finished piece, depending on length, crew size, and how much pre-production strategy is involved. Most B2B companies land in the $15,000 to $30,000 range for a single hero video.

Timeline

How long does a brand film take to produce?

A brand film typically takes 6 to 10 weeks from kickoff to delivery: about 2 weeks of pre-production, 1 to 3 days of shooting, and 4 to 6 weeks of post-production.

Concepts

What's the difference between a brand film and a corporate video?

A brand film is documentary-style and tells the story of a company's identity, values, or origin in 2 to 5 minutes. A corporate video is functional, usually shorter, and explains a specific product, service, or process to a defined audience.

Logistics

Do you travel for video shoots in the Midwest?

Yes. The Maestro Media is based in Columbia City, Indiana and regularly travels for shoots across Chicago, Indianapolis, Columbus, Cincinnati, Detroit, Indianapolis, and St. Louis. Travel within a 4-hour drive of Fort Wayne is built into most production estimates.